Read Brand Relevance: Making Competitors Irrelevant by David A. Aaker Online
Brand Relevance: Making Competitors Irrelevant Aaker reveals how these companies have made other brands in their categories irrelevant.Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground
| Title | : | Brand Relevance: Making Competitors Irrelevant |
| Author | : | |
| Rating | : | 4.63 (155 Votes) |
| Id Book | : | 0470613580 |
| Format Type | : | Hardcover |
| Number of Pages | : | 400 Pages |
| Publish Date | : | 2011-01-25 |
| Type File | : | PDF, DOC, RTF, ePub |
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.
- Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant
- Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competi
Behavioral therapies are a bit more popularized and seductive these days due to their measurability and trainability. It told me how to except what was going on and not be ashamed of my emotions.
I'm keeping this book close so I can reread it again. However, the material is at a beginner's level, quite dated and the $18 price tag is not worth it. They all contain basements, with very minimal coverage of driveway or slab foundation forming.
I don't recall seeing anything about setting "Beater Boards" even though you can get an article about it on [] (same company, their magazine).
This book would be good for someone who wants to MANAGE FOUNDATION POURS, but not to actually do the work. I enjoyed reading this book to my students. Far too many adults are pushing their children to succeed so much that the word "fun" has no connection whatsoever to do with playing sports.. In his live stage shows, he is out to deceive you, and he wants you to know it. The latter e
I'm keeping this book close so I can reread it again. However, the material is at a beginner's level, quite dated and the $18 price tag is not worth it. They all contain basements, with very minimal coverage of driveway or slab foundation forming.
I don't recall seeing anything about setting "Beater Boards" even though you can get an article about it on [] (same company, their magazine).
This book would be good for someone who wants to MANAGE FOUNDATION POURS, but not to actually do the work. I enjoyed reading this book to my students. Far too many adults are pushing their children to succeed so much that the word "fun" has no connection whatsoever to do with playing sports.. In his live stage shows, he is out to deceive you, and he wants you to know it. The latter e
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